That’s the premise behind the third annual Pizza Festival, which is a fundraiser for the New Glasgow Rotary Club.

“Those who like it, like it a lot,” festival co-chair Gary Hollett said about the county’s pizza, borrowing a phrase from an Alexander Keith’s commercial in the 1990s.

The saying is especially fitting considering the relationship the festival is establishing with the local craft beer industry, with Lyons Brook’s Uncle Leo’s Brewery set to provide a complimentary beer to each ticket holder (or a beverage from Big 8).